In 2022, Unilever launched DigiSpark as an annual event to actively engage and inspire employees toward the digital frontier. Following its successful first year, DigiSpark evolved in 2023 into a fully digital experience and a year-round campaign seamlessly integrated into every part of Unilever’s business. We revitalized DigiSpark's look by leveraging Unilever's brand assets and introducing a new digital screen graphic language, reflecting the event's digital nature. DigiSpark is the moment of ignition, where innovation, creation, and conversation converge, turning ideas into action and pioneering the future. Capturing Unilever's essence and embodying the spirit of 'Get on the Frontline,' the new identity, centered on 'United together, as one,' unites diverse minds and creates an unstoppable movement that resonates with both internal and external audiences, setting the stage for ongoing digital transformation — catalysts for what is to come and igniting a movement.
