Unilever DigiSpark
Brand Identity, Motion
Agency: Coley Porter Bell
In 2022, Unilever launched DigiSpark as an annual, company-wide event with the purpose of actively engaging, inspiring and mobilising their people towards the digital frontier. Building on the success of its first year, in 2023, DigiSpark underwent a transformation, evolving into a fully digital experience and a year-round campaign that seamlessly integrated into every part of the Unilever business.
To reflect the exciting changes ahead, we gave DigiSpark a fresh new look and feel. Ensuring we captured the essence of Unilever and embodied the spirit of ‘Get on the Frontline’, we built a creative platform around ‘United together, as one’. The identity that stemmed from this focuses on bringing people together, uniting diverse minds, and creating an unstoppable movement that resonates with internal and external audiences around the world, setting the stage for an incredible ongoing digital transformation.
