Reality by Ogilvy
Experience lab from Ogilvy
Brand Identity, 3D, Motion
A new dedicated global experience lab from Ogilvy, set up to explore and unlock brand applications of emerging technologies, with a focus on Augmented Experiences, Synthetic Experiences, and Decentralised Experiences.
We developed a logo that represents the eclectic and diverse nature of the offering and the collaborative approach of the varied teams and specialists that sit under its umbrella. The logo has been designed to naturally live, come to life, and adapt between worlds – 2D, 3D, AR, and VR.
