Mind Mentor

Brand Strategy, Brand Identity, UI, UX, Motion

Agency: Freelance

Mind Mentor is a therapy practice in London. I was approached to rebrand the practice as well as design and build a new website that positioned Mind Mentor as a professional yet accessible therapy service.

To help potential patients and users feel comfortable when navigating their way through the practice’s offer, I developed a flexible logo that can adapt and present itself in either a generic and professional way or come to life as a set of emoji-like icons that can be tweaked slightly to represent any number of emotions. The results are a clever, welcoming, and refreshing take on what is traditionally a serious and clinical experience for patients.