Huawei Developers
Helping Huawei create the developer multiverse – a portal into infinite worlds to be explored
Brand Strategy, Brand Identity, Motion
Agency: Coley Porter Bell
Huawei AppGallery prides itself in its collaborative attitude toward partners, with the motto “Explore More, Expand Together”. However, there was a lack of excitement and humanity in the way this culture was being expressed for their developer community. We needed to create a brand for this audience that would stand out from their consumer app store as well as a strong presence against the many other developer brands such as Apple and Google.
We live in a world where we are connected by the apps we use – from shopping, to travel and even dating. Apps are how we sustain old connections, create new ones, experience new places and explore the world. Individually they make our own mini universes. However, the Huawei Developer is a space where those individual, personal, mini-universes collide, to create the AppGallery multiverse. A place where ideas are born, connections are made and infinite universes are ours to explore.
