Formed in 1888, the EFL (English Football League) is the world's oldest and original football league. Football has come a long way since 1888. It is now a sport watched religiously by hundreds of millions of people all over the world. The EFL needed a brand that the world could relate to – a brand that could adapt to and engage with a global audience of football fans.

This global ambition of the EFL created the opportunity for us to create a fresh, new, and exciting brand for them. The brand identity we developed was born from the idea ‘A Football Experience for Everyone’ – not just the elite and premier. This brand idea gave rise to an energetic, eclectic, and bold, new logo and visual language.

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