Anew
Anew. The only tool you need for home repair.
We used expressive design and a powerful brand strategy to create Anew: a digital-first home repair brand, allowing parent brand Nationwide to capitalise on white space in the market and diversify its revenue streams. The visual identity was bold and instantly engaging – exuding approachability, and simplicity, and inviting people to experience how easy it could be to restore the comfort of their home. The visual language was inspired by home repairs, using the symbolism of DIY tools in a friendly way.
We used expressive design and a powerful brand strategy to create Anew: a digital-first home repair brand, allowing parent brand Nationwide to capitalise on white space in the market and diversify its revenue streams. The visual identity was bold and instantly engaging – exuding approachability, and simplicity, and inviting people to experience how easy it could be to restore the comfort of their home. The visual language was inspired by home repairs, using the symbolism of DIY tools in a friendly way.
We designed a graphic language around the bold graphic shape of a house, to communicate what the brand is all about: home.
