AMIRI is a luxury fashion brand that blends refined craftsmanship with LA's vibrant skate and street culture. The AMIRI Prize, an inclusive annual award and incubator, was established to nurture and showcase emerging talent from fashion and related fields. The AMIRI Prize isn't merely an award; it's a transformative journey for unconventional voices to be discovered, nurtured, and given a platform to shine. We developed a visual identity inspired by the strategic idea 'A Diamond in the Rough,' preserving the parent brand's prestige while offering a distinctive visual language. This identity supports a content-rich world, amplifying contestants' creativity without overshadowing it, and ensuring AMIRI stands out in a competitive landscape.

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