Wizz Air
Creating an airline for savvy opporunity seekers

Operating from 17 bases in Europe, Wizz Air is the largest Ultra Low Cost Carrier in Central/Eastern Europe. Wizz was in need of a brand refresh to challenge its increasingly competitive market. The new positioning and brand identity challenges the negative connotations associated with flying on a budget and transforms the experience into one that caters for the savvy explorers, seeking opportunities through affordable travel.