The Physical Therapy
Pain is temporary

The Physical Therapy is a high-end sports massage practice with a twist. The new brand needed to be premium and accessible, sophisticated yet modern.

I created a minimal and refined identity that highlights the contours and muscles of the body. We commissioned a new distinctive photography style that shows the body in an intimate light. Paired with a simple and clear tone of voice, the brand is a clever, welcoming and refreshing take on what is traditionally a clinical experience for patients.

The experience comes together on an intuitive responsive website that makes booking an appointment simple, easy and engaging.