Mind Mentor
Brand identity
Mind Mentor is a therapy practice in London. I was approached to rebrand the practice as well as design and build a new website that positioned Mind Mentor as a professional yet accessible therapy service.

To help potential patients and users feel comfortbale when navigating their way through the practice’s offer, I developed a flexible logo which can adapt and present itself in either a generic and professional way, or come to life as a set of emoji-like icons which can be tweaked slighlty to represent any number of emotions. The results are a clever, welcoming and refreshing take on what is traditionally a serious and clinical experience for patients.
© George Lewis-Jones 2021
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