McLaren Lyf
Brand identity

Brand identity for a new data-driven approach to improving health, wellness and human performance through AI and data-efficient analytics.


A generative logotype and identity was created to mimic the behaviours of generative data. The brand would predominately live in a digital space, allowing the generative nature of the identity to come to life in a variety of ways. 


Studio | The Clearing
© George Lewis-Jones 2021
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Mark