Transforming a corporate holding company into a close knit family.
We created a modern interpretation of a traditional name, with a bolder and more confident use of colour, which can be adapted to reflect the personality of each group division. 

This led to a modular identity system that draws the group businesses together, but still has the flexibility to allow each division to speak in a way that’s relevant to its customers. 

The monolithic approach to the brand architecture and the modular identity, created a simple but flexible system that allowed the brand to adapt to it’s changing environment and audiences and move between corporate, consumer and initiatives – all whilst feeling seamless and part of a wider family. 

Studio: The Clearing
© George Lewis-Jones 2021
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