Ascot Spring Flower Show
The Start of Something Beautiful
For the first time in the 300 year history of Ascot Racecourse, a non-horse racing event will take place at the home of Royal Ascot. That is the Ascot Spring Garden Show.

We developed a bold, vibrant and sophisticated visual identity that felt true to the prestige of the Royal Ascot, but signfied a fundemental change. 

It is the first non-racecourse event held at Ascot and it is the first garden show of the seasonal year – it was the start of something beautiful. This theme ran through our photography style, messaging and visual language. This resulted in a bold, sophisticated identity, which felt at home in Ascot, but new a fresh for garden show audiences unfamiliar with the event. 

Studio | The Clearing
© George Lewis-Jones 2021
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