Huawei AppGallery is built on collaboration, with the motto “Explore More, Expand Together.” Yet, the expression of this culture lacked excitement and humanity for their developer community – Huawei Developer (HD). We needed to craft a brand that would stand out and resonate deeply, distinct from the consumer app store and competitive against developer giants like Apple and Google.

In our connected world, apps define our experiences – from shopping to travel and even dating. They sustain old connections, foster new ones, and let us explore the world. Individually, they create our personal mini-universes. Huawei Developer transforms these individual universes into the AppGallery multiverse, where ideas are born, connections flourish, and infinite possibilities await exploration.

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