Shell is entering a new era with 'Powering Progress.' Their new strategy sets the course for achieving net-zero emissions by 2050 and creating value for shareholders, customers, and society.
Shell needed a brand identity that boldly communicates this transformative vision. We developed a design system rooted in the natural world and fractal geometry, combining organic energy with precise engineering. By reimagining Shell’s iconic assets, we brought new life and purpose to the brand. Our redesign has made Shell’s identity modern, adaptable, and cohesive. This new identity, founded on the design philosophy 'Inspired by nature, designed with precision,' provides Shell with the modernity, flexibility, and consistency it needs to lead the energy transition.
Identity, Sonic, UI & UX, Environments, Campaign
