The concept/intent of my project was to understand and explore the various manipulative and persuasive techniques used in advertising and marketing. I used the knowledge acquired throughout the project, exploring semiotics, to decode the visual language used throughout society to manipulate and persuade consumers into buying products. My project is about the obtrusive nature of advertising and marketing in both a visual and psychological sense. There are five components which make the project, branding, packaging, posters, branding and website.

An A5 booklet supporting the project through visual explanation of the complex theory and psychological research of which the entire project has been based on. The booklet visually explains the vast amount of information covered throughout the project, but explained through simple visuals and short paragraphs, giving the project depth in an easily digestible context.

An Identity designed for a creative festival at the University of Westminster. It is an annual event, allowing students from the MAD (Media, Arts & Design) School to work with one another and create a day full of activities including, exhibitions, workshops, markets etc.

Brief​

Create a visual identity for the end of year degree show. ​

Concept​

A dynamic visual identity, which can be played with, edited and ​developed to communicate the various skills, interests and types of project outcomes in the year group. The shape acts as a container/frame within which other material, designs and work, can be placed. The name 'we' given to the identity is a open word, allowing room for additional words to be applied after it. It is also a descriptive word for us, as a year group, doing something together.

A selection of logos that have been designed for a variety of clients and projects.​

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Brief

This project was set by David McKendrick, who is the Creative Director at Esquire Magazine. David required a campaign poster to promote Esquire magazine to new customers, and ultimately recruit new readers that will potentially become subscribers. However this needed to be done whilst still retaining the exclusivity current Esquire readers feel.

Concept​

A coat of arms was designed using vector illustrations. The coat of arms is symbolic of wealth, honour and respect. However, this coat of arms was designed using objects and issues commonly found inside monthly issues of Esquire—remixing old symbols of wealth, with new symbols of wealth. A small sentence saying "The not so secret society" clearly communicates both that current subscribers are a part of something unique, but also that new readers are welcome to join in and become a part of something greater.

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This is a project based around the theme of reduction, I was given a brief where I was asked to research the theme of reduction. I chose a statement about improving society, which was a statement regarding religious segregation in London. The concept is based on visual attraction to draw the audiences attention to the quite concerning fast that "25% of London's five millions residents live in religiously segregated neighbourhoods."

The statement has been broken up to visualise the content about segregation. Basic shapes of faces/heads where used as the focal point to communicate unity and togetherness.​

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